Book Belinda – The Empathy Business

This session explores what truly empathic leadership looks like and why it’s a commercial advantage, not a soft skill. Belinda challenges the myth that empathy means ‘being nice’ and instead, shows how human-centred leadership drives performance, trust, and long-term impact.

This talk explores how AI can enhance empathy — not replace it. Belinda shares her experience in companies training AI & LLM’s to pick up emotional cues, support human responses, and avoid the trap of scripted, soulless interactions. Belinda offers practical tips about using tech to bring more humanity back into our work.

Belinda helps leaders tackle the conversations they often avoid — from delivering bad news to setting boundaries — with clarity and empathy. Sharing behavioural tools like emotional labelling and message framing, Belinda helps teams speak truthfully whilst building trust. It’s about replacing silence and spin with courage and connection.

Belinda is the Chief Executive Officer of The Empathy Business, an award-winning consultancy that helps companies embed empathy into their Culture, Communications and Contact Centres.

Belinda is currently leading Empathy & AI pilot programmes within companies to explore how technology can support more human-centric business with a focus on prioritising people over process. Her ‘Empathic AI’ approach led to a 20.9% reduction in complaints at AGL, Australia’s largest energy company with a cost saving of $1.1million. See case study.

Belinda is a Non-Executive Director for the UK Ministry of Defence and recipient of an OBE for Services to Women in Technology. She is a trained barrister and linguist, and her career path reflects her core belief: that magic happens when head meets heart, when logic is fused with emotion, and when AI is designed to serve humanity.

"Thought provoking with tangible take-aways"

United Nations, New York

"Belinda was amazing – absolutely amazing feedback!"

"Belinda Parmar’s thoughtful perspective really elevated the conversation on the working culture in STEM, bringing a unique angle to the discussion"

Financial Times Event

"Belinda's talk about empathy in business and technology was such a breath of fresh air for our event. She tied some very important and often overlooked concepts together in a way that was refreshing and inspiring."

"An empowering and inspiring session"

"Belinda’s session was a great finish to our leadership conference. I think she delivered exactly what we wanted at what was probably not the easiest session at the end of the day on a Friday."

"Belinda was great, she closed the day on a high with a very energetic and engaging presentation."

"Belinda spoke at our IWD event today as we really couldn't have asked for a better speaker."

"Belinda is a true expert when it comes to Empathy, but their super-power is bringing this to life within a corporate environment"

"Articulate and genuine, Belinda’s passion in this field had us all engaged, curious, and wanting more"

"Belinda’s talks provide a fresh lens to look at leadership which is essential for every leader post Covid who wants to lead with vision, purpose and emotional intelligence in today’s challenging times."

"Belinda’s keynote was a wild success. I overheard many people say that this was their favourite session."

"Belinda inspiring talk shows she is clearly an expert on the subject of empathy and its vital role in how we engage most effectively with customers, partners and employees."

"I personally learned a lot from The Empathy Business and really appreciated the open discussions and Q&As we had with our people managers following these events"

"We were thrilled to have Belinda in our Stylist Live Panel, the audience felt inspired and enjoyed her participation. Her insights were fantastic and valuable."

Inspirational Speaker for Global Brands

Speeches & workshop topics

Human-Centred Leadership

The Empathy Code in AI

Courageous Conversations

Belinda Parmar OBE:

The Leading Authority on the intersection of AI, Empathy & Business Performance

Ready to bring more empathy into your business?

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